Partnership Strategy for Technology Leaders
Build partnerships that actually drive revenue
Short-form video guides and downloadable playbooks for ISV, Hyperscaler, and Systems Integrator partnerships. The frameworks executives use to build joint value propositions and partner business plans that close deals.
What You'll Learn
Three partnership models, demystified
Each series breaks down complex partnership mechanics into digestible, actionable videos you can apply immediately.
ISV Partnerships
How Independent Software Vendors build co-sell and co-build relationships that scale. From initial outreach to joint solution certification.
- Partner Business Plans
- Joint Solution Mapping
- Revenue Sharing Models
- Go-to-Market Alignment
6 videos · 45 min
Hyperscaler Partnerships
Navigate AWS, Azure, and GCP partnership programs. Build marketplace listings, earn co-sell status, and leverage cloud credits to accelerate deals.
- Cloud Marketplace Strategy
- Co-Sell Program Mechanics
- ISV Competency Paths
- Joint Customer Wins
8 videos · 62 min
SI Partnerships
Partner with systems integrators to expand reach and deliver complex implementations. Build enablement programs that turn SIs into true advocates.
- SI Enablement Frameworks
- Implementation Playbooks
- Deal Registration
- Practice Development
5 videos · 38 min
Downloadable Resources
Tools you can use on Monday
Each downloadable comes with frameworks, templates, and worksheets you can drop straight into your next partner conversation. Checkout accepts cards, Apple Pay, Google Pay, and Klarna.
PDF + Templates
The Partner Business Plan Playbook
A step-by-step guide to building partner business plans that get approved. Includes 6 templates for ISV, Hyperscaler, and SI scenarios.
- 6 ready-to-use templates
- Revenue model frameworks
- Executive summary formulas
- Timeline & milestone planner
PDF + Workbook
Joint Value Proposition Framework
The exact framework used to craft joint value propositions that resonate with enterprise buyers. Turn partner capabilities into compelling narratives.
- Value proposition canvas
- Customer persona worksheets
- Messaging framework
- ROI calculator template
E-Book + Checklists
Partnership Ecosystem Strategy Guide
A comprehensive guide to designing and scaling your partner ecosystem. From partner taxonomy to program governance.
- Ecosystem design principles
- Partner tier framework
- Governance & compliance checklist
- KPI measurement guide
How It Works
From knowledge to action in three steps
Watch the Videos
Bite-sized lessons you can finish over lunch. No fluff — just frameworks that work in the real world.
Apply the Frameworks
Use the downloadable templates and worksheets to build your own partner business plans and value propositions.
Close Better Partnerships
Walk into your next partner meeting with confidence, backed by proven structures executives respond to.
What Leaders Say
Trusted by partnership professionals
"The Partner Business Plan template alone saved me two weeks of work. I used it to secure a co-sell agreement with a major hyperscaler in under 30 days."
Sarah Chen
VP of Partnerships, Series B SaaS
"Finally, someone who explains hyperscaler partnerships without the corporate jargon. The co-sell mechanics video was worth the price on its own."
Marcus Webb
Head of Ecosystem, Cloud Infrastructure Co
"The Joint Value Proposition framework changed how we position with SIs. Our close rate on SI-led deals jumped 40% after applying the messaging structure."
Elena Rodriguez
Director of Channel Strategy, Enterprise Software
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Get in Touch
Let's talk partnerships
Have a question about the frameworks, a speaking inquiry, or a partnership opportunity? Send a note and we'll get back to you.
Email: info@techpartnerships101.com